First time on this blog? Beijing Traffic Lesson: Left Turn is probably a good place to start.

Monday, May 28, 2007

Happy Memorial Day, slackers!

While you're still dragging your lazy selves out of bed on a day off, I've already put in a full day at the office. Gave a good part of a creative presentation to a global software client today - felt like it went very well. I like presentations, and for once the fact that I spoke English was an asset.

Besides which, the creative thinking in the Beijing office is very good, which makes it easy to present. They do nice, clean, direct concepts that really deliver on the client objectives. Very thoughtfully done, too.

Anyway, after that I came home and had the traditional meal I make every Memorial Day in Beijing:

It's a stir-fry of chicken, onion, cashews and sesame seeds in soy sauce served over rice noodles, with potato chips, dill pickles and a crisp, refreshing Yanjing Beer, well known for their catchy slogan "Yanjing Beer? How much? And how much for the Heineken? Really? OK, I'll take the Yanjing Beer."

(OK, for you advertising sticklers out there, that's more of a Perception Shifting Case coupled with a Desired Consumer Outcome rather than a slogan.)

Anyway, have a good safe holiday back home. Talk to you later!